A Portfolio About NothingA Gateway concept
Elaine & PuddyClick to break up

Inventory · Everything he has

The lot

Ten cars. Search it, filter it, sort it, then come and look at the one you picked.

Showroom hours

Monday to Friday
9:00 – 7:00
Saturday
9:00 – 5:00
Sunday
Devils game
Test drives
He rides along
Trade-ins
He will look at it
Refine the lot

Refine

Condition
Body
Features

Showing 10 of 10 cars

Why it’s built this way

Ten cars now. Thirty later.

Puddy has 10 cars now, but his vision for the business is a much larger lot. 10 cars is manageable for a user to view and compare; 30 is not. So, we built a tool to filter for a number of different criteria.

Gateway spent a whole lot of time eliciting the criteria from Puddy, as he is not the most communicative client. But, that is important, so we invested the time.

Sometimes car lot filters are confusing and the navigation can seem choppy and inconvenient, so we got Puddy (finally!) to identify the things people consistently ask about when they are on the lot, and we designed for that, taking care to make it user friendly.

A black Saab 900 convertible with its top folded down and tan leather seats, parked on the lot under a string of red and white pennants.
Stock 0001Certified

Saab 900

Convertible · Tan leather

Jerry bought one just like it. You gotta believe in the car. Puddy believes in this car.

Previous owner
Vegetable Lasagna
Warranty
One firm high five
Bodywork
Puddy did it himself
$11,500Offer him ten. He will say 11,500.
A dark green four-door sedan on the lot with its windows rolled down and three pine-tree air fresheners hanging from the mirror.
Stock 0002As is

Sedan, valet returned

Previously parked · Odor included · Windows down

A very clean car with a very strong presence. The smell is not a defect. It has been declared, itemized, and refuses to leave.

Odor
Declared, itemized
Detailings
Two, unsuccessful
Windows
Down, permanently
$3,200Reduced for the smell. Once.
Inside Puddy’s car: a worn black 8-ball on the gear stick as the shift knob, above a creased leather boot.
Stock 0003Staff pick

Puddy’s own

8-ball shift knob · Devils sticker · Not for sale

Not for sale. It’s on the lot so you can look at it. Go ahead. He’s not going anywhere.

Shift knob
8-ball, original
Test drive
No
Asking price
Still no
N/ALook, don’t touch
A pearl-white Cadillac Fleetwood with a padded vinyl roof, whitewall tires and wire wheel covers, parked on the lot.
Stock 0004Consignment

Cadillac Fleetwood

One owner · Bought for a father · Del Boca Vista

A son paid cash so his father could arrive somewhere in style. The condo board couldn’t account for the money and voted him out. The car was never the problem.

Previous owner
Morty
Mileage
Clubhouse and back
Reason for sale
Condo board was suspicious
$14,900Paid in cash. That was the problem.
A maroon Chrysler LeBaron convertible with its beige canvas top up and wire wheel covers, parked on the lot under a string of red and white pennants.
Stock 0005As is

Chrysler LeBaron

Convertible · Beige canvas top · Wire wheels

Sold to a man who had been told, with total confidence, that it used to belong to Jon Voight. It belonged to John Voight. He was a periodontist. The car is the same either way.

Previous owner
John Voight
Profession
Periodontist
Story
Technically true
$7,800Priced as a LeBaron. Not as a Voight.
A brown full-size station wagon with wood-grain side panelling and a roof rack, parked on the lot beside the chain-link fence.
Stock 0006Consignment

Station wagon

Wood panelling · Roof rack · Third row

Bought new by a family in Queens and covered before it left the showroom. The plastic is still on the seats. Puddy has not taken it off. He says it is not his plastic.

Seats
Still in plastic
Roof rack
Never used
Third row
Folded since new
$4,600Reduced for the plastic. Slightly.
A plain beige four-door compact sedan with steel wheels and plastic hubcaps, parked on the lot.
Stock 0007Demo

The demonstrator

Four doors · Nothing optional · Below E

A customer took this one out to see how far past empty it would go. It went a long way. Puddy has not put fuel in it since, and he will not say what the number was.

Fuel gauge
Below E
Distance covered
He won’t say
Test drive
Already had one
$8,900Priced with the fuel in it. There is none.
A silver two-door coupe with alloy wheels, parked on the lot in front of a row of older cars.
Stock 0008As is

Two-door coupe

Two doors · Manual · Alloy wheels

Came in wearing a vanity plate the previous owner wanted back badly enough to telephone four times. The plate went back. The car did not.

Plate
Returned to owner
Calls received
Four
Transmission
Manual
$5,400The plate was never part of the price.
A white half-ton pickup truck with a chrome front bumper and a plain long bed, parked on the lot.
Stock 0009Certified

Half-ton pickup

Long bed · Manual · Chrome bumper

This is how the pennants get hung. It is genuinely for sale, but Puddy is going to need it back for one afternoon in the spring, and he will tell you that before you sign.

Bed
Empty, mostly
Borrowed by
The lot
Ladder
Comes with it
$6,200He will need it in April.
A red Volkswagen Golf three-door hatchback with steel wheels and black side moulding, parked on the lot.
Stock 0010Consignment

Volkswagen Golf

Three doors · Manual · Expressway miles

Jerry spent an afternoon on the Long Island Expressway trying to get past this car and did not get past it. The car has no opinion about that.

Previous owner
Would not let you in
Lane changes
Committed
Horn
Tested
$4,900It won. The price does not reflect that.