Gateway Web Strategy + Design presents

A Portfolio About Nothing

So what’s the deal with portfolios?

Everybody shows you the pretty part. Gateway does that, but also explains how we got there.

Gateway’s pitch

This portfolio includes real websites for four fictional businesses from the Seinfeld universe, each built the way Gateway builds them: business analysis first, followed by disciplined design, rigorous testing before launch, and evaluation and refinement once real people are using it.

Look for the WHY buttons throughout the site to learn how we incorporated the needs of each business and the thinking behind four very different designs.

So, why Seinfeld? Why not? We love it!

George’s pitch

Show idea

A show about nothing.

Everybody’s doing something.
We’ll do nothing.

— George

Gateway GuideTonight · 8:00 PM – 11:00 PM

Now8:00 PM

The J. Peterman CompanyCCCatalog · Clothing with a backstory. A small shop that sells by (extensive) catalog descriptions and wants to sell online. We created a video to display their interesting offerings, as well as a shopping cart, checkout process, and a downloadable paper catalog because Elaine is still a bit old fashioned, in a charming way. Open the catalog.Puddy MotorsCCSales · Service · Yeah, that’s right. Puddy Motors is a small one man operation, with both a sales side and service side, and Puddy’s main dilemma was scheduling (Elaine was helping, but they broke up again). We created a scheduling form that displays appointment availability so he doesn’t have to book everyone manually. The other need was a filterable search engine for car sales, so we built that too. See the lot.Vandelay IndustriesCCImporters · Exporters · Latex. As a brand new company with no track record, their credibility had to be built out of structure instead — divisions, personnel files, and, because they are a start-up with positions to fill, we created a careers page that really takes applications. Visit the office.Del Boca VistaCCBoca Raton · Phase II · No Phase III talk. A residents’ association that answers the same questions every day and needed a more effective communication method. We created a daily schedule whiteboard that moves with the real clock, mimicking what the office might do in the common lounge area to indicate the next activities. The Board election is ongoing, and the front desk asked us to stop the incoming paper ballots and collect them electronically. The Board minutes and lost and found notices are displayed on a bulletin board. Check the board.

Four businesses, four different kinds of clients

The joke is the business. The website is real. Each one is an example of a different type of small business that needed a custom web strategy. In the examples below, we showcase the end result, while also explaining how Gateway got there.

The J. Peterman Company: Catalog · Clothing with a backstoryA small shop that sells by (extensive) catalog descriptions and wants to sell online. We created a video to display their interesting offerings, as well as a shopping cart, checkout process, and a downloadable paper catalog because Elaine is still a bit old fashioned, in a charming way.
Puddy Motors: Sales · Service · Yeah, that’s rightPuddy Motors is a small one man operation, with both a sales side and service side, and Puddy’s main dilemma was scheduling (Elaine was helping, but they broke up again). We created a scheduling form that displays appointment availability so he doesn’t have to book everyone manually. The other need was a filterable search engine for car sales, so we built that too.
Vandelay Industries: Importers · Exporters · LatexAs a brand new company with no track record, their credibility had to be built out of structure instead — divisions, personnel files, and, because they are a start-up with positions to fill, we created a careers page that really takes applications.
Del Boca Vista Phase II: Boca Raton · Phase II · No Phase III talkA residents’ association that answers the same questions every day and needed a more effective communication method. We created a daily schedule whiteboard that moves with the real clock, mimicking what the office might do in the common lounge area to indicate the next activities. The Board election is ongoing, and the front desk asked us to stop the incoming paper ballots and collect them electronically. The Board minutes and lost and found notices are displayed on a bulletin board.