Or Myanmar, as the locals insisted, with a firmness I found impolite. It sat on the head of a man who had nothing else, and he wore it as if the hat had chosen him. I bought it for a sum I will not disclose. I have never worn it. I don’t need to. It is enough to know that I could.
Everything in this catalog was found the same way: by wandering off, and coming back with something.
— J. Peterman
The CityThe Urban SombreroPhotographed on a roof in Manhattan. The brim is to scale.
Brim
Twenty-six inches. You will be aware of it.
Material
Woven straw, sincerity
Sizes
One. It fits over everything.
Price
$168Ask, quietly
The Urban Sombrero
It combines the spirit of old Mexico with a little big-city panache. I like to call it the Urban Sombrero. I was not the first to call it that. The first was an acting president of this company, during a period I was in Burma and she was, evidently, in charge.
Wear it to lunch. Wear it to a meeting you would rather not attend, and watch the meeting reschedule itself. It shades the wearer and everyone within four feet of the wearer, which is either a courtesy or a threat, depending on the sidewalk.
Returns are accepted. They have, historically, been numerous.
A fictional catalog. Nothing is for sale. The hat is not real, which is a relief to several architects.
The ExecutiveThe Executive RaincoatPhotographed in Florida. The belt is not missing.
Belt
None. Deliberately.
Origin
Morty Seinfeld, 1946
Cut
Executive, beltless
Price
$398Morty would like to discuss it
The ExecutiveA raincoat with no belt
Some inventions arrive as thunder. This one arrived as a man named Morty, in a lobby in Florida, explaining with enormous patience that he had removed the belt from a trenchcoat in 1946 and that the world had been slow to thank him.
He was right. The belt was always the problem. It dangles. It drags through puddles. It ends up in the door of a taxi. The Executive removes the problem, leaving a coat that is sleek, stylish, and, in Morty’s words, “all coat.”
Morty would like credit. Morty would also like to discuss the price, at length, before dinner, which is at 4:30.
The ExpeditionHimalayan Walking ShoePhotographed at altitude. The photographer did not continue.
Sole
Yak-tested
Altitude
Any, with regret
Break-in
Three weeks or one expedition
Price
$245Less than a Sherpa
The Himalayan Walking Shoe
Base camp, 1994. A Sherpa named Tenzing, though not that Tenzing, looked at my boots and laughed for an uncomfortable length of time. Then he showed me his. This is his. I traded him a watch, a paperback, and a promise I have not kept.
It is a shoe for walking. It will also do for standing, and for the particular kind of leaning one does against a jeep while deciding whether to go on. Ventilated. Unlined. Unbothered.
Not for the office. Unless the office is at nine thousand feet, in which case, my condolences.
The HolidayThe Festivus PolePhotographed in Queens. The tinsel was declined.
Material
Aluminum. Very high strength-to-weight ratio.
Tinsel
None. Distracting.
Height
Six feet. Lives in the crawl space the rest of the year.
Price
$88For the rest of us
The Festivus Pole
Queens, late December. A man named Frank stood in his living room beside a bare aluminum pole and explained, with the calm of a man who has explained it before, that this was the holiday now. No tree. No tinsel. He finds tinsel distracting. I did not argue. One does not argue with Frank. One listens, and later, one is asked to wrestle.
The pole is aluminum, chosen for its very high strength-to-weight ratio. It requires no decoration and resists it. Stand it in a corner on the twenty-third, seat the family, and air your grievances one at a time. The Feats of Strength follow dinner. The holiday is not over until someone is pinned.
Ships flat. It is a pole.
The UndergarmentThe BroPhotographed on a hanger. Neither inventor would model it.
Support
Considerable
Closure
Front
Names
Two. Unresolved.
Price
$62Per name
The Bro — or, if you prefer, the Manssiere
Two men came to me with the same garment and two names for it. Mr. Kramer calls it the Bro. Mr. Costanza calls it the Manssiere. They have not settled this, and I am told they will not. I bought the design from each of them, separately, which is the only way to buy anything from either of them.
It is support, for the man who needs it. The straps are wide and do not apologize. It fastens in front, because reaching behind is a young man’s game. Wear it under a shirt. Nobody will know, apart from the way you carry yourself, which will be better.
The name on the label depends on which of them packed the box.
The LibraryThe Coffee Table BookPhotographed on itself. The mug is not included.
Pages
Two hundred and twelve, all coffee tables
Legs
Four. They fold.
Coaster
Built into the cover
Price
$45Less than a coffee table
A coffee table book about coffee tables
The author, a Mr. Kramer, arrived at my office without an appointment and with a book that unfolds into a small coffee table of its own. It has legs. He demonstrated this on my desk, on my floor, and briefly on my assistant. The legs fold away. The idea does not.
Inside are coffee tables: photographed, discussed, and in one case defended. There is a coaster built into the cover, so the book may be set upon itself. I have read it twice, once as a book and once as furniture, and I prefer it as furniture.
Signed by the author, whether you asked or not.
From the desk of the acting president
A note from Elaine Benes.
While Mr. Peterman was away, several decisions were made. Some of them are in this catalog. The hat is one of them. The company has been very gracious about the hat. The company has not stopped mentioning the hat.
Also included this season: a number of items I did not approve, in copy I did not write, describing places I have not been. I am told this is the brand.
Editorial corrections, this issue
The Urban Sombrero was a decision made under pressure and remains, technically, in stock.
Mr. Peterman’s autobiography contains stories purchased from a Mr. Kramer. Please direct disputes to Mr. Kramer.
The muffin-top venture is a separate business and not a Peterman product, no matter what the catalog implied.
Nobody here has been to Burma. Except him. Allegedly.
Where the catalog goes when it goes
Burma. Or Myanmar. Depending on who is asking.
Mr. Peterman is currently in Burma, or was, or intends to be. Orders will be filled on his return. The catalog, however, keeps arriving.
The catalog
Take this one, or have the next one sent.
Owner’s Manual No. 43 · AutumnFive pages. A cover, six items on two, an order form to fill in with a pen, and a back cover saying who built the thing.
Or have the next one posted to you. Four times a year a catalog arrives, containing things you did not know you wanted and a number of stories that cannot be verified.
That would have worked.
In a real shop, is now on the list, the first email is already written, and somebody can see how many people joined this week.
Here, nothing happened. What you typed was read once to write that sentence and then discarded. It was not sent, saved or counted, and it has already been cleared.
The website
What The J. Peterman Company needed
Standing in for a small shop that sells by description and wants to sell online.
The problem
A small shop that sells by description rather than by photograph, and wanted to see what ordering online could actually look and behave like before committing to it.
What we built
A cart that holds more than one item, a four-step checkout that ends with an order number, a mailing-list signup, a film on the front page and a printed edition you can take away as a PDF. Nothing takes payment and nothing collects an address. On a real build, those are the two places it gets wired to a processor and a list.