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Owner’s Manual No. 43 · Autumn Five pages, laid out to print. Your browser’s print dialog will save it as a PDF.

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Owner’s Manual No. 43 · Autumn

The J. Peterman Company

Clothing for people who have been somewhere, or would like it to appear that they have

A man in a field jacket on a mountain ridge, cloud moving across the peaks behind him
Six itemsNothing on this cover is for saleOrder form, page four
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Cover

The autumn items Three, this season
A wide woven straw sombrero on a rooftop parapet with the Manhattan skyline behind it

The City

The Urban Sombrero

It combines the spirit of old Mexico with a little big-city panache. Wear it to a meeting you would rather not attend, and watch the meeting reschedule itself.

Brim Twenty-six inches · Material Woven straw, sincerity · Sizes One

$168 Ask, quietly.

A beltless khaki raincoat on a wooden rack, palms and a marina behind it

The Executive

The Executive Raincoat

A man named Morty, in a lobby in Florida, explained with enormous patience that he had removed the belt from a trenchcoat in 1946, and that the world had been slow to thank him.

Belt None. Deliberately · Origin Morty Seinfeld, 1946 · Sizes S–XL

$398 Morty would like to discuss it.

A worn brown leather walking shoe on a rock ledge below snow peaks

The Expedition

Himalayan Walking Shoe

Base camp, 1994. A Sherpa named Tenzing, though not that Tenzing, looked at my boots and laughed for an uncomfortable length of time. Then he showed me his. This is his.

Sole Yak-tested · Altitude Any, with regret · Sizes 7–13

$245 Less than a Sherpa.

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Page two

Also this season Three, not in the film
A bare aluminum pole standing in the corner of a living room beside a floral sofa and a lamp

The Holiday

The Festivus Pole

Aluminum, for its very high strength-to-weight ratio. No tinsel; Mr. Costanza finds it distracting. Stand it in a corner on the twenty-third and air your grievances one at a time.

Material Aluminum · Tinsel None · Height Six feet

$88 For the rest of us.

A plain beige garment with wide straps on a wooden hanger against a bare wall

The Undergarment

The Bro

Support for the man who needs it. The straps are wide and do not apologize; it fastens in front. Two inventors, two names, no agreement. Also sold as the Manssiere.

Support Considerable · Closure Front · Sizes M–XXL

$62 Per name.

A green hardcover book standing on four small fold-out wooden legs, a mug on the coaster set into its cover

The Library

The Coffee Table Book

A book about coffee tables that unfolds into one. The legs fold away; a coaster is built into the cover so it may be set upon itself. Signed by the author, whether you asked or not.

Pages Two hundred and twelve · Legs Four, folding · Coaster Built in

$45 Less than a coffee table.

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Page three

Order Form

Complete in ink. He reads them himself, which is why it takes as long as it does.

DescriptionSizeQtyPriceTotal
The Urban SombreroOne $168 
The Executive RaincoatS–XL $398 
Himalayan Walking Shoe7–13 $245 
The Festivus PoleOne $88 
The BroM–XXL $62 
The Coffee Table BookOne $45 
Merchandise 
Monogram, $15 each 
Ordinary post $12 · air $38 · by hand $195 
Total 
Name
Address
City
State / region and postcode
Country
Where he may write to you

Post toThe J. Peterman Company · Owner’s Manual No. 43
A town I cannot pronounce, by a man I have not met

No payment with orderAn invoice follows, in his own time.

A fictional catalog. Nothing is for sale, nothing can be ordered, and no payment is taken anywhere in it — which is why there is nowhere on this form to write a card number. See the back cover for who built it.

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Page four

Every Pixel Has Purpose

The J. Peterman Company does not exist. This catalog, the website it came from, the film on its front page and the order form on page four were designed and built as a demonstration — one of four fictional businesses in A Portfolio About Nothing, each given what a real client gets: a strategy, a look of its own, and a site built around what the business needs to do.

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Back cover